Reviews for the indie author are essential. Yet, they are not always easy to get--the honest way, I mean to say.
In every profession, you'll get some bad apples, those who refuse bo play by the rules. Follow this link and you will see a clear example of why Amazon needs to crack down more on fake reviews.
Too many authors are buying reviews, 5 star reviews, or finding deceitful ways to get them (check out NY Times Best Selling novelist Jodi Picoult's FB post). The readers lose faith and it is unfair to the many authors (like myself) who work hard at drumming up a readership for my work.